Cookie policy
Last updated: 4 October 2026
This policy explains the cookies and similar technologies (such as browser storage) used on privatehealthreview.co.uk. Nothing non-essential is used until you click Accept on our cookie banner.
Your choices
When you first visit, you can choose Accept or Reject non-essential. You can change your mind at any time: . If you change from Accept to Reject, we remove the Meta cookies we can access and reload the page.
Essential storage
These are needed for the site to work and do not need your consent.
| Name | Type | Purpose | Kept for |
|---|---|---|---|
| phr_cookie_consent | Local storage | Remembers your cookie choice. | Until you clear it |
| phr_answers_* | Session storage | Keeps your form answers if you go back, reload or a submission fails. Does not include contact details. | Until you close the tab |
| phr_attribution | Session storage | Remembers the campaign link you arrived from (UTM parameters and fbclid) so it can be attached to your request. | Until you close the tab |
| phr_lead_event_id | Session storage | A random reference used once to record your request, only if you accepted cookies. | Until the thank-you page loads |
Non-essential cookies (only if you click Accept)
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| _fbp | Meta | Identifies your browser so Meta can measure our adverts. | 90 days |
| _fbc | Meta | Stores the advert click you arrived from. | 90 days |
| Other Meta cookies | Meta (facebook.com) | Set by Meta if you are logged in to Facebook or Instagram, for advertising measurement. | See Meta's cookie policy |
If you accept, we also send a Lead event to Meta through its Conversions API when you submit the form, including a hashed (scrambled) copy of your email and mobile number. We never send Meta your answers about your insurance or claims. Meta's own cookie policy is at facebook.com/privacy/policies/cookies.
Adviser videos
If the thank-you page shows an introduction video, the video player only loads when you press play. The video provider may then set its own cookies, as described in its own cookie policy.
Contact
Questions: matt@vibl.co.uk.